May 27

Oh No!!!!!! I’ve Cocked Up Big Time

Posted: under Uncategorized.

What an idiot I am. I’ve just finished doing 10 rounds with Google Adwords.   I mistakenly amended my max cpc for a keyword from £0.45 ($0.72) to £55.00 ($88.00) instead of £0.55. The upshot now is that I have accrued charges of £454.09 ($726.83).   I appealed to Google who replied the account holder is responsible for all [...] [...more]

What an idiot I am. I’ve just finished doing 10 rounds with Google Adwords.
 
I mistakenly amended my max cpc for a keyword from £0.45 ($0.72) to £55.00 ($88.00) instead of £0.55. The upshot now is that I have accrued charges of £454.09 ($726.83).
 
I appealed to Google who replied the account holder is responsible for all activities within the account therefore responsible for payments accrued.
 
I did suggest to them (as an attempt to provide good customer care) that all what is needed is a minor software change to prompt the account holder if making such large changes to ensure that is what was intended. Then that would mean that they wouldn’t get these large sums of money when their customers make mistakes.
 
Oh, did I mention I only got 54 clicks and NO conversions - this was a new keyword I was trying out.
 
Message to everyone else….double….triple check your adwords edits before saving.
 
For Google….Here’s some love…..
 

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